Branding & web design for career coach for data & tech professionals

Behind every impactful design lies a blend of creativity, strategy, and professionalism. Our recent website design for Eva Murray, a career coach for data analysts, exemplifies this approach perfectly.

About the Project

Eva approached us with an exciting challenge: to refresh her brand identity, which included a full web redesign, logo, and our whole branding package.

She envisioned a more contemporary look that would resonate with her audience while maintaining a professional edge. Demonstrating her commitment to quality, Eva had already enlisted a professional copywriter to craft her message before approaching us, which allowed us to integrate the professionally-crafted content into the new design.

Our process began with a comprehensive analysis of Eva’s existing brand, which involved:

An extensive interview with Eva
A thorough review of her existing website
A deep dive into her preferences for presenting her personal brand

From this analysis, we compiled a moodboard that served as a visual roadmap for our design process.

With this foundation in place, we embarked on the design journey. Our goal was to create a website that was not only visually appealing but also truly reflective of Eva’s professional identity. The result was a sophisticated design that struck a perfect balance between professionalism and engagement.

Eva’s Original Website Layout

Original website was clean, minimalistic and straight to the point. However it lacked hierarchy between different types of headings. And in general some text blocks were too long for comfortable reading.

Proposed Layout Design

Key elements of the design include:

A clean, classic layout with straight lines to convey professionalism and reliability
Carefully chosen bright elements, strategically placed to capture and maintain visitor engagement
A thoughtfully curated colour palette, featuring complementary orange shades (Eva’s preferred colour) to make her brand stand out
Typography that aligned with industry standards while reflecting Eva’s unique brand voice
Subtle animations to guide visitors through Eva’s services and expertise

Throughout the process, we maintained open communication with Eva, ensuring that every element aligned with her vision and business objectives.

This collaborative approach allowed us to refine and perfect the design, resulting in a website that not only looked professional but also effectively communicated Eva’s unique value proposition to her clients.