Making strides
Introducing Making Strides, a clinic based in Leeds specialising in podiatry and performance enhancement.
About the Project
Christina, a newly qualified specialist based in Leeds, approached us for assistance with branding and website design for her new clinic. As someone who recently completed her qualifications, Christina was eager to establish a strong presence in the healthcare sector and needed a brand that would effectively communicate her expertise and the unique services her clinic offers.
Her clinic focuses on sports-related injuries, podiatry, and performance enhancement, catering to athletes and active individuals looking to improve their performance or recover from injuries. Christina’s vision was to grow her clinic into a comprehensive service provider, offering a wide range of healthcare solutions that go beyond traditional treatment methods. She wanted her clinic to be seen as a one-stop destination for anyone seeking specialized care and personalized treatment plans tailored to their specific needs.
To achieve this, Christina needed a brand that would convey her commitment to quality care and professionalism, as well as a website that would serve as a powerful tool for engaging with clients and providing valuable information about her services. We worked closely with her to develop a cohesive branding strategy and a visually appealing, user-friendly website that would help her stand out in a competitive market and attract her target audience.
Proposed Logo Options
Working closely with Christina, we helped her select a brand name that aligned perfectly with her clinic’s vision and goals. Initially considering the name “Foot Foundry” to honor Leeds’ metal industry legacy, Christina realized that this direction didn’t fully capture the sports-related focus she envisioned. After defining a clear vision for the brand, we developed several options for logotypes and color palettes. The result is the carefully crafted logo you see here, perfectly representing Christina’s clinic and its commitment to excellence in podiatry and performance enhancement.
This case study showcases our ability to understand our client’s vision and translate it into a compelling brand identity that resonates with their target audience.
Chosen Logo Option
Logomark
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Chosen Logo Option