Co22 is a shared office and coworking space in Bedlington, Northumberland. The goal is to bring together self employed and startup businesses in a collaborative work environment.

Project Goals

The goal for this project was to revamp the existing branding in order to appeal to the target audience of young professionals. 

The brand was also suffering from customers mispronouncing the letters in the name individually as C-O-2-2

Our Solution

Our solution was to first suggest a subtle case change of the logo so only the C in the word mark was upper case.

We then further refined the brand imagery to move away from the muted orange and grey palette to a more vibrant range of colours.

We kept orange as the brand primary colour but increased the visual impact. By bringing more vibrancy into the brand identity Co22 is now able to appeal to a demographic more suited to the products and services on offer.