Lucy Whatnell is a Northumberland based hair stylist specialising in cutting, colouring and bridal.

Project Goals

Lucy approached us for new outdoor signage for her business premises.

The brief was for a straightforward outdoor pavement sign but as with all of our clients we took a consultative approach and suggested some logo tweaks.

Our Solution

Victoria removed unnecessary elements in the logo, adjusted the composition to make the elements fit together in a more harmonious way and selected a more suitable typeface for the subheading.

We then used this logo in an outdoor sign to bring attention to the business which was otherwise hidden away inside a larger salon. 

Still instantly recognisable to existing clients, the refined logo better highlights the professional service offered… just like an elegant balayage!