Introducing Making Strides, a clinic based in Leeds specialising in podiatry and performance enhancement.

Project Goals

Christina, a newly qualified specialist based in Leeds, approached us for assistance with branding and website design for her new clinic. With a focus on sports-related injuries, podiatry, and performance enhancement, Christina aimed to grow her clinic into a comprehensive service provider offering a wide range of healthcare solutions.

Our Solution

Working closely with Christina, we helped her select a brand name that aligned perfectly with her clinic’s vision and goals. Initially considering the name “Foot Foundry” to honor Leeds’ metal industry legacy, Christina realized that this direction didn’t fully capture the sports-related focus she envisioned. After defining a clear vision for the brand, we developed several options for logotypes and color palettes. The result is the carefully crafted logo you see here, perfectly representing Christina’s clinic and its commitment to excellence in podiatry and performance enhancement.

This case study showcases our ability to understand our client’s vision and translate it into a compelling brand identity that resonates with their target audience.