Introducing Moorland Decorators, a business based in Northumberland specialising in domestic and commercial painting and decorating services.

Project Goals

Stephen approached us seeking assistance in establishing a brand identity and social media guidelines for his local painting and decorating business. Our task was to define the brand’s tone of voice, which would shape its overall visual identity, and to develop a suitable logotype.

Our Solution

We began by presenting Stephen with several logo design options that aligned with his vision. Once a design was chosen, we created a comprehensive guide outlining how the logo should be used across various platforms such as social media, banners, flyers, and merchandise. An interesting tidbit: the primary color palette was inspired by the vibrant hues of peacock feathers, a detail noticed by Stephen during his visit to our office.

This case study demonstrates our ability to translate a client’s vision into a cohesive brand identity, complete with practical guidelines for its implementation across different mediums.