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thrive & shine

Thrive & Shine is a Northumberland based business specialising in mental health and well-being.

About the Project

Client approached us with a request to create a logo design that would effectively represent her new company and convey its core values and mission. She wanted a logo that would not only stand out in a competitive market but also resonate deeply with her target audience. Her company focuses on helping individuals alleviate mental discomforts, achieve a clear and focused mind, and build confidence and self-belief. It was essential for the logo to embody these ideals and communicate them visually to potential clients.

The primary objective of this project was to craft a distinctive and memorable logo that would appeal to people seeking personal growth and mental clarity. We aimed to capture the essence of the Client’s vision by incorporating elements that symbolized calmness, strength, and transformation. By doing so, we wanted to ensure that the logo would evoke a sense of trust and inspiration, aligning perfectly with the company’s mission to support individuals on their journey to mental well-being and self-improvement.

Through a collaborative design process, we worked closely with the Client to understand her brand’s personality, values, and goals. This allowed us to create a logo that not only looked visually appealing but also conveyed a deeper message. The end result was a unique design that effectively communicates the Client’s commitment to helping her clients overcome mental barriers and unlock their full potential.

Proposed Logo Options

We designed several logo options that fit the client’s brief, keeping in mind the target audience, to whom this brand would be appealing as well as specific style and mood, that this logo had to embody.

While considering several excellent options, our client chose the one that best aligned with her brand and personality.

Chosen Logo Option

Logo Safe Zone

Icon

Logomark

Composition Option 1

Composition Option 2

Colour Palette

Typography